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Vol 3: Issue No.11 : November, 2003
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Hony. Editor
Dr. Bindi Mehta
(Director, Research at ICSI - CCRT, Formerly, Chief economist, CRISIL )




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We are in full agreement with the statement made at a recently held seminar on corporate governance, that corporate governance has to be nurtured and cannot be imposed by legislation. It has to come from within and not imposed from outside. Compliance with the codes laid down by regulatory authorities, in letter will not suffice; it has to be in spirit of the law. All these statements look with good, but actually while implementing good governance, especially in economies and in corporate cultures that are not transparent enough, how these could be put into practice needs to be debated seriously.

There is need to co-opt ethics on the governance agenda. Many management students may feel today that business and ethics are ‘oxymoron’ – a contradiction in terms. Ethics must in fact be the fountainhead of action both in the corporate as well as in the policy arena. The task before professionals, officials, and ethicists is to work harder in establishing the connections among the two more deliberately, and demonstrably.

Editor


(
Any views and opinions expressed by authors, writers in this e-journal are of their own.
Corporate Governance Journal is not responsible for the facts, figures, views, and statistics appear in this journal.)

 
     
   
 

BENCHMARKING CORPORATING GOVERNANCE IN THE OECS
Thomas G. Calderon, Ph.D.
Professor of Accounting
George W. Daverio School of Accountancy
College of Business Administration
The University of Akron
tcalderon@uakron.edu


(The Organization of Eastern Caribbean States (OECS) is made up of several English speaking islands in the Eastern Caribbean that stretches from Grenada in the south to British Virgin Islands in the north.)

 
 

It has been stated that “Good corporate governance helps . . . to ensure that corporations take into account the interests of a wide range of constituencies, as well as of the communities within which they operate, and that their boards are accountable to the company and the shareholders. This, in turn, helps to assure that corporations operate for the benefit of society as a whole. It helps to maintain the confidence of investors – both foreign and domestic – and to attract more “patient”, long-term capital(1). Unfortunately, there have been few attempts to explicitly develop a coherent set of requirements that have the backing of the law. The Sarbanes-Oxley Act (S-O) represents one such attempt. While the ultimate effect of the Act on corporate governance is still unknown, there is a considerable amount of conjecture that S-O will improve corporate governance in the U.S. and produce the types of benefits envisaged by the OECD in its documented principles of corporate governance. The available evidence offers no reason to doubt the potential effectiveness of S-O.

The rationale for good corporate governance has been echoed in many different areas. It is clearest, however, in the following statement by Arthur Levit(2) , a former chair of the U.S. Securities and Exchange Commission:


“If a country does not have a reputation for strong corporate governance practices, capital will flow elsewhere. If investors are not confident with the level of disclosure, capital will flow elsewhere. If a country opts for lax accounting and reporting standards, capital will flow elsewhere. All enterprises in that country--regardless of how steadfast a particular company’s practices may be--suffer the consequences. Markets must now honor what they perhaps, too often, have failed to recognize. Markets exist by the grace of investors. And it is today’s more empowered investors that will determine which companies and which markets will stand the test of time and endure the weight of greater competition. It serves us well to remember that no market has a divine right to investors’ capital.”


While the literature does not uniformly support a positive relationship between good corporate governance and corporate economic performance, there is general support for a positive relationship between capital market effectiveness and corporate governance.

This paper uses S-O as a benchmark for examining corporate governance in the OECS. It identifies several areas of strength, possible weaknesses, and highlights three specific issues that can be viewed as an agenda for reform. It includes a discussion of important caveats that should be considered in pursuing the three reform agenda items. Besides the three areas that are highlighted, there is no doubt that other reforms are needed. The areas of weakness identified in the paper provide insight into some additional issues that deserve the attention of corporate governance reformers.

BACKGROUND

The basic theory of corporate governance is summarized in Figure 1. Corporate governance has been studied from several different theoretical perspectives, including agency theory, stewardship, and sociology(3). Each theory seeks to explore the relationship between various characteristics of corporate governance and desirable corporate, economic or societal goals. For example agency theory, originally espoused by Jensen & Meckling(4), is concerned with the alignment of the interest of owners (principals) and managers (agents). It recognizes the inherent conflicts between principals and agents, and posits the need for mechanisms to monitor and control agents’ behavior and protect the interests of principals. Those mechanisms include an independent board of directors, financial reporting, disclosures and auditing. By contrast, stewardship theory discounts the possible conflicts between management and owners and shows a preference for a board of directors made up primarily of corporate insiders(5). This theory assumes that managers are basically trustworthy and attach significant value to their own personal reputations. The market for managers with strong personal reputations serves as the primary mechanism to control behavior, with more reputable managers being offered higher compensation packages. Financial reporting, disclosure and auditing are still important mechanisms but there is a fundamental presumption that these mechanisms are needed to confirm management’s inherent trustworthiness.


The sociological approach to the study of corporate governance has focused mostly on board composition and the implications for power and wealth distribution in society (6). Problems of interlocking directorships and the concentration of directorships in the hands of a privileged class are viewed as major challenges to equity and social progress. Under this theory, board composition, financial reporting, disclosure and auditing are necessary mechanisms to promote equity and fairness in society.

Notwithstanding the theoretical perspective used in studying corporate governance, financial reporting, disclosure and auditing are important mechanisms used in business to assure key deliverables that are prerequisites for capital market efficiency. These deliverables include increased transparency and accountability, reduced information asymmetry, and trust. Recent developments have produced what some have referred to as the “perfect storm” (a confluence of corporate governance failures, erosion in market confidence, and extreme market volatility), which have challenged the underlying premise of the stewardship theory and highlighted the importance of the agency and sociological perspectives. As shown in Figure 2, S-O is an attempt to ride the “perfect storm” and place corporate governance on a more effective course.

Some might argue, with good reason, that S-O is an effort to stabilize and improve the corporate governance environment in a specific country (the U.S.) and that the tight regime of controls that make up S-O are not relevant to the OECS. For a number of reasons, this argument is only partially correct. First, the scope of S-O could very well extend to the region as many U.S. subsidiaries operate in the region, implying that these entities and their auditors would have to comply with the Act. Indigenous OECS entities that raise capital in the U.S. and are required to file periodic reports with the SEC could also be subject to S-O’s requirements. Second, world capital markets are interconnected and the U.S. is a dominant player in that market. The region cannot have an effective capital market without some dependency on world markets, including the very vibrant U.S. market. Third, many of S-O’s requirements are consistent with principles of “good” corporate governance that have been espoused by professional organizations (e.g., AICPA), private sector commissions of inquiry (e.g., Blue Ribbon Committee; Hampel Committee), institutional investors (e.g., CalPERS), and international organizations (e.g., OECD). Thus, S-O could serve as an important benchmark for assessing the efficacy of corporate governance in the region, particularly in relation to financial reporting, corporate disclosures, and auditing.

METHOD

This benchmarking study is based on a 37-item instrument that included many of the key reforms in the Sarbanes-Oxley Act. A copy of the instrument appears in Appendix A. The contents reflect corporate governance issues relating to auditing, financial reporting, and disclosure addressed in S-O. Respondents were asked to indicate whether they agreed or disagreed with each item. They were also asked to provide selected demographic information as well as information about the composition of their company’s board of directors. The instrument was e-mailed to 24 public companies in the Organization of Eastern Caribbean States through the ECSE. Six responses were received. In addition to the survey, the author also conducted a detailed interview with one of the respondents. Clearly, it must be recognized that the small sample size has implications for the generalizability of the results documented in this paper. However, the paper makes no statistical inferences and the focus is on developing an understanding of critical corporate governance issues within the framework of the Sarbanes-Oxley Act.

RESULTS
The results of this study are highlighted in Table 1 and Figure 3. Both exhibits are fairly self-explanatory. Summary observations derived from the exhibits and from the overall study are listed and discussed in the remainder of this paper.

Table 1: Company Characteristics and Board Composition

Revenues (EC$ million) 47 51
Total assets (EC$ million) 270 480
Number of employees 181 173
Number of years operating as a public company 18 21
Number of members on board of directors 10 10
Proportion of independent directors 0% 19%
Ratio of audit to non-audit services 99:1 97:3
Proportion of share capital owned by board members* 8% 24%

* This number is understated because many directors who do not own shares represent the interest of significant stockholders.

As seen in Table 1, public companies in the OECS are relatively small. Median total assets and total revenues of respondents are EC$270 million and $47 million respectively. A complex corporate governance regime like S-O could be disproportionately costly to such small entities. Furthermore, corporate boards in the region appear to be dominated by inside executive managers, executive managers of affiliates, and representatives of majority stockholders. The implication is that with the current composition of corporate boards in the region, the capacity for independent audit committee members is much lower than in more advanced industrialized countries. Thus, any requirement for more independent audit committees would have to consider this important constraint.

It seems plausible that the underlying reality of corporate governance in the OECS is more closely aligned with the stewardship perspective than with the agency perspective. Insiders, affiliates, and shareholders make up 100 percent of the boards in four of the six cases reviewed. An audit committee made up entirely of independent directors is infeasible under such circumstances, and would be less desirable than in situations with potential for greater owner-management conflict. Naturally, given the composition of corporate boards among OECS companies, the desirability of an audit committee comprising of independent board members would have to be judged within the context of the effectiveness of minority shareholder representation on the board of directors as well as the potential impact on regional capital markets. It must be noted that the relationship between an independent audit committee and corporate market performance is an empirical issue that deserves further study in the context of the region.

An intriguing observation with implications for auditor independence emerges from Table 1. The median ratio of audit to non-audit (A-N) fees paid to auditors is reported as 99:1. The A-N ratio is employed, at least implicitly, by the SEC and in S-O as a surrogate for auditor independence. Using the A-N ratio in a similar manner, it appears that auditors in the region have been highly independent. While reform in the area of auditor independence may be needed (i) to sustain the seemingly high level of independence that exists in the region and (ii) to circumvent the appearance of an independence problem (an inherent risk in small, tightly-knit societies), it can hardly be argued based on the A-N ratio that such reform would be needed to stem an extant independence problem among public accountants in the region. Nonetheless, the A-N ratio is not, and should not be, the sole yardstick in judging auditor independence. Personal relationships, significance of an individual client in an auditor’s portfolio of clients, tenure serving as a client’s independent auditor, and other similar issues are all important considerations that could affect independence.

Results depicted in Figure 3 show several areas of strength, highlights areas need attention, and suggest an appetite for possible reforms in corporate disclosure, financial reporting, and auditing.

Areas of strength include the following:

  • Board members’ compensation
  • Independent board chairman
  • Board approval for non-audit services provided by auditors
  • Functioning audit committee of the board
  • Audit committee’s access to information
  • Audit committee effectiveness
  • Functioning internal audit unit.
  • Audit unit head reports to the board or board committee
  • Respect for auditor independence
  • Non-employment of independent auditors’ employees
  • Disclosure of adjustments and corrections identified by independent auditors
  • Off-balance sheet and related party disclosures
  • Financial statement and related disclosures
  • Real-time disclosures
  • Infrastructure for real-time disclosures
  • Effective internal controls
  • Equitable treatment of all shareholders

Areas that need attention include:

  • Equity transactions by directors, officers, or shareholders with at least a 10% stake
  • Process for dealing with officers/employers who commit a material violation of securities law
  • Finance and accounting training for audit committee members
  • Disclosure of contracts with independent auditors for non-audit services.
  • Process for reporting and addressing complaints about overly aggressive or unethical accounting policies
  • Reporting channels for complaints about aggressive or unethical accounting practices
  • Independence of chair and other members of the audit committee
  • Rotation of independent auditors
  • Independent oversight for auditors of listed companies
  • Attestation and certification of internal control.

An apparent appetite for reform seems to exist for:

  • Independent oversight board for external auditors of public companies
  • Fines and/or imprisonment for willful or negligent financial statement certifications that contain errors or fraud.
  • Guidance for real-time reporting and disclosures (particularly real-time auditing)

DISCUSSION

This discussion focuses on the three issues identified under the heading “appetite for reform:” (1) independent oversight board for external auditors of public companies; (2) fines and/or imprisonment for willful or negligent financial statement certifications that contain errors or fraud; and (3) guidance for real-time reporting and disclosures (particularly auditing).

Independent oversight board

In the context of the OECS, the establishment of an independent oversight board is appealing from two important perspectives. The small nature of the island economies makes it challenging for the local accounting profession to monitor the quality and effectiveness of the independent auditors of listed companies. Because there are so few listed companies and independent auditing firms in each island, it seems intuitive that stakeholders in the region and elsewhere would question the efficacy of a self-regulation regime in the accounting profession. A second reason why independent oversight is appealing has to do with some critical structural issues. CFOs are often recruited from public accounting, giving rise to highly cordial relationships between the CFO and the audit firms. The size of the islands and the relatively small core of professionals in accounting profession of each island make such relationships inevitable. Such close relationships extend well beyond the accounting profession to embrace a much broader class of professionals that includes CEOs as well as board members. In that context, an independent oversight board makes sense. However, it cannot be implemented at the local level since a local oversight board would merely institutionalize the power and locus of control of the local professional community and call into question the board’s independence. Therefore, any oversight board must be regional.

Clearly, the existence of an independent oversight board creates several expectations, particularly in the light of the S-O Act. For example, many in the region might view the PCAOB as an attractive model. However, there are important caveats that must be considered before drawing such a conclusion. First, the PCAOB is very well endowed and it is expected that, as a cornerstone of corporate transparency in the U.S., it will continue to be well funded. This funding makes it possible to recruit some of the best talents in corporate America to serve on the board and staff of the PCAOB. Funding and staffing of a regional replica of the PCAOB would be a significant challenge. While the staffing issue could be partially addressed through the use of visiting scholars and internships, this staffing model would have to be supported by a core of more permanent staff to facilitate the long-term continuity and direction of the board. Second, the PCAOB has the authority to create its own accounting and auditing rules—a situation that could neutralize the rule-making authority of both the FASB and the AICPA. The PCAOB has already indicated its intent to do so. Furthermore, it has the power to adopt any rules that it considers appropriate. In the context of the U.S., this could very well imply the adoption of certain international accounting and auditing standards.

These powers of the PCAOB are largely inconsistent with the private-sector accounting rule-making model that has existed in the U.S. since the birth of the accounting profession. Such powers would also be inconsistent with the accounting regulation and oversight regime that currently exists in the region. Naturally, this would create important conflicts with the accounting profession in the Caribbean. Such conflicts would be challenging to resolve because while the region has an umbrella Institute of Chartered Accountants, the by-laws of the local institutes and applicable laws in each island determine how the accounting profession is regulated. Thus, the concept of an independent oversight board forces the region to address the issue of a more unified, legally recognized accounting profession. This issue is fraught with complicated questions, including what would be the minimum qualifications for admission to a regional institute of chartered accountants and what role would the U.W.I. play. Experience has shown that these are highly contentious, emotionally-charged issues. For example, in the context of the role of U.W.I., Margaret Mendes a UWI lecturer, has called for a government sponsored inquiry into the process of determining entry into the accounting profession. Her key arguments are an apparent preference in Jamaica for international qualifications as a basis for entry to the profession and the failure to actively develop a coherent regional certification regime for the accountancy profession despite the high cost and “the educational, social and psychological effects of a system which tells students that their own national curriculum is of no value and requires them to master a great deal of material that is not relevant at the workplace.” (7)

Certifications containing errors and fraud

There is no doubt that a requirement for management to certify the “truth” and “fairness” of the financial statements is consistent with the intent of both the pre-Sarbanes-Oxley financial reporting environment in the U.S. and the current practice regime in the region. However, S-O is much more explicit in that regard than what is generally practiced in the region. S-O requires explicit certifications of both the financial statements and the efficacy of the internal control system. Willful or negligent certifications are punishable through significant fines and imprisonment. Furthermore, CEOs and CFOs who issue negligent or fraudulent certifications could be required to refund certain incentive-based compensation, bonuses, and profits from equity transactions. Research has shown that such incentives are significant explanatory factors in financial statement fraud cases. Indeed, the AICPA has recognized financial incentives as a class of highly important red flags that should be examined in assessing the risk of fraudulent financial reporting.(8)

Certifications and the related enforcement regime could, in general, reduce pressures and incentives to commit financial statement fraud. While most of the research in the area of financial statement fraud has been conducted in the U.S., there is no reason to believe that the same results with respect to incentives could not be replicated in the Caribbean context. However, there is one major issue with regard to certification in the context of S-O that may negate its efficacy in the region. The statute of limitations under S-O is a grand total of five years or two years after the fraud was discovered, whichever comes first. Considering the ownership structure of major companies in the region’s small island economies and the tight nature of relationships among members of the professional class, S-O’s statute of limitations may not work in the region.

Financial statement fraud--one of the hazards that is expected to be minimized by S-O--feeds on collusion. Collusion was a key characteristic in recent cases such as Enron, WorldCom, Global Crossing as well as older cases such as MiniScribe, Regina, and several S&Ls. Collusion is most likely in small, tight knit communities. Concealment of collusive behavior that cheats stakeholders is also most feasible such situations. Furthermore, the wheels of justice and auditing/investigation cycles are much slower in the region than in the U.S. Therefore, a replica of the S-O statute of limitations could very well neutralize the value of certifications as a broad approach to fraud risk mitigation.

Real-Time Reporting

Real-time reporting is intended to reduce information asymmetry. However, if real-time disclosures (RTD) are unaudited and there are no independent guidelines on RTDs, there is the possibility that real time disclosures could become a vehicle for exacerbating moral hazards that information asymmetry creates. For example, a manager might decide to disclose good news real-time and defer the reporting of bad news, or vice versa. The manager could then act to leverage the market reaction to his/her selective disclosures. Another potential issue relating to RTD is that it can potentially institutionalize a second class of financial disclosures, which could become a lot more potent in terms of the immediacy of market reaction. While the market might react more quickly to this information, it is much more subject to manipulation by executive management and other corporate insiders since it is unaudited and there are no reporting/disclosure guidelines.

A second issue related to real-time disclosures is technological. Effective information technology is a necessary prerequisite for real-time reporting of financial data unless management is satisfied with press releases that merely describe notable events. Depending on the scope of RTD, there is usually a need for complex IT applications that include some degree of intelligence to support real-time audits of reported information. This technology may not be available to many listed companies in the OECS.

CONCLUSION

The Sarbanes-Oxley Act is broad and complex. It reduces fuzziness in the area of corporate governance and clarifies many issues relating to the responsibility for financial reporting and disclosure. As such it could serve as a benchmark for corporate governance reforms in the OECS. S-O has a very broad reach/scope that could easily extend to entities operating in the OECS and other Caribbean states. Cautious adoption of many of the S-O corporate governance requirements could help the region preempt the potential implications of the act for public companies, regulators, and governments in the region.

The preliminary benchmarking study reported here should be refined and extended. Future corporate governance reform in the region could benefit from similar benchmarking studies.

1. (OECD Principles of Corporate Governance, April 1999).
2. Arthur Levit as quoted at http://economicdevelopment.gov.mu/int/introbk.pdf

3. Niclas L. Erhardt, James D. Werbel, and Charles B. Shrader. Board Composition and Corporate Performance: how the Australian experience informs contrasting theories of corporate governance”, Corporate Governance: An International Review. v. 11 issue 3, 2003, p. 189-205.
4. Jensen, M. C. and Meckling, W. H. Theory of the Firm: Managerial Behavior, Agency Costs and
Ownership Structure, Journal of Financial Economics, Vol. 3, 1976. pp. 305–360.
5. Donaldson, L. The Ethereal Hand: Organizational Economics and Management Theory, Academy of Management Review, Vol. 15, No. 3, 1990, pp. 369–381.

6. Pettigrew, A. M. On Studying Managerial Elites. Strategic Management Journal. Vol. 13, 1992, pp. 163–182.
7. Margaret Mendes. The Case for an Inquiry into the Jamaican Accountancy Profession. Working Paper, UWI-Mona, page 2.
8. AICPA, SAS No. 99

Appendix A
Survey of Corporate Governance

Thomas G. Calderon, Ph.D.

Professor of AccountingThe University of Akron,
Akron, OH 44325-4802


Please indicate with a checkmark whether you agree or disagree with each statement listed below?

1.        Members of my company’s board of directors are compensated at a rate that is commensurate with the market value of their service to the company.

Agree ___  Disagree___

2.        My company’s board of directors has an independent chairman (one who is not the chief executive or other officer of the company)?

Agree ___  Disagree___

3.        If directors, officers, or shareholders with at least a 10% stake in my company should be involved in equity transactions in my company’s share capital, then they must report those transactions to the regulatory authorities in my country in a timely manner.

Agree ___  Disagree___

4.        If my company or any of its officers/employers commits a material violation of securities law, the company has a process in place to report and remedy the violation.

Agree ___  Disagree___

5.        If one of our employees believes that my company has an overly aggressive or unethical accounting policy, we have a designated person within the company that the employee may contact.

Agree ___  Disagree___

6.        In my company, the designated person that employees contact to convey incidents of aggressive or unethical accounting practices does not report to the chief executive officer either directly or indirectly through the organizational hierarchy.

Agree ___  Disagree___

7.        My company has a process in place to avoid victimization of employees who report aggressive or unethical accounting practices to appropriate channels.

Agree ___  Disagree___

8.        My company has a process to ensure equitable treatment of all shareholders, including minority and foreign shareholders.

Agree ___  Disagree___

9.        The board of directors of my company has a functioning audit committee.

Agree ___  Disagree___

10.     All members of the audit committee of my company’s board have received formal training in finance and accounting.

Agree ___  Disagree___

11.     The chair of the audit committee of my company’s board has no direct stakeholder interest in my company (e.g., shareholder, major customer, major vendor, officer or employee).

Agree ___  Disagree___

12.     Most members of the audit committee of my company’s board have no direct stakeholder interest in my company (e.g., shareholder, major customer, major vendor, officer or employee).

Agree ___  Disagree___

13.     The audit committee of my company’s board is effective

Agree ___  Disagree___

14.     The audit committee of my company’s board has timely access to information they need to execute their duties.

Agree ___  Disagree___

15.     My company has a functioning internal audit unit.

Agree ___  Disagree___

16.     The head of my company’s internal audit unit reports to the board of directors or a committee of the board.

Agree ___  Disagree___

17.     My company currently discloses in its published financial statements all material adjustments and corrections identified by our independent auditors.

Agree ___  Disagree___

18.     My company has a process in place to provide reasonable assurance that independent auditors are not fraudulently influenced, coerced, manipulated or misled by our employees, officers, directors or agents.

Agree ___  Disagree___

19.     My company has a policy of not hiring the current partners or employees of our independent auditors to fill its officer positions.

Agree ___  Disagree___

20.     In my company, the board of directors or a committee made up of board members must pre-approve contracts (explicit or implied) with our independent auditors for non-audit services.

Agree ___  Disagree___

21.     My company discloses in our published financial statements all contracts with our independent auditors for non-audit services.

Agree ___  Disagree___

22.     My company has a policy of periodically rotating independent auditors (i.e., require a different auditor after a certain number of years).

Agree ___  Disagree___

23.     I support the concept of an independent oversight board for external auditors of public companies.

Agree ___  Disagree___

24.     My country has or is considering the creation of an independent oversight board for external auditors of public companies.

Agree ___  Disagree___

25.     My company discloses in its published financial statements all material off-balance sheet transactions and other relationships with unconsolidated entities

Agree ___  Disagree___

26.     My company’s corporate governance framework ensures timely and accurate disclosures on all material matters regarding the corporation, including the financial position, performance, ownership, and governance.

Agree ___  Disagree___

27.     My company publishes real-time reports on events and transactions that materially affect its operating results and financial position.

Agree ___  Disagree___

28.     My company has the necessary information technology to support real-time reporting.

Agree ___  Disagree___

29.     The internal control system (including security and control of information systems) at my company is effective.

Agree ___  Disagree___

30.     My company provides shareholders and other stakeholders with periodic reports, signed by a senior officer, certifying the effectiveness of its internal control system.

Agree ___  Disagree___

31.     My company provides shareholders and other stakeholders with periodic reports, signed by a senior officer, certifying that published financial statements contain no material misstatements.

Agree ___  Disagree___

32.     Regulatory authorities in my country should impose mandatory fines and/or prison terms for willful or negligent financial statement certifications that contain errors or fraud.

Agree ___  Disagree___

33.     How many members (directors) are on your company’s board of directors? _________________________

34.     What proportion of your company’s board of directors is made up of persons with no direct interest in your company (e.g., shareholder, major customer, major vendor, officer or employee)? ___________________

35.     What is the relative proportion of audit and non-audit fees you pay to your independent auditors for services they perform for your company? ___________% audit             __________% non-audit

36.     What proportion of your company’s capital stock is owned by the board of directors as a whole? ____________

37.     Please provide us with the following demographic information:

Company Name:

Your e-mail:

Head office location:

Your phone number:

Web site:

Total sales:                      Total assets:

Your name:

Total employees:

Your title:

Number of years since going public:

Thank you for completing this survey. Please note that your name and individual responses will not be used in analyzing and reporting results. If you would like to receive a summary of the results, please send an e-mail to Professor Thomas G. Calderon at tcalderon@uakron.edu, call 330 972.6099, or fax 330 972-8597.

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QUARTERLY REPORTING – DOES IT PROMOTE RISK?
by
Dr. YRK Reddy

(Founder Trustee, Academy of Corporate Governance; Chairman, Yaga Consulting Pvt. Ltd.
He can be reached at
yrk@academyofcg.org )

 
 


The objective of financial reporting of the publicly traded companies has been to promote transparency and to keep the investors informed of the trends. Standard setting bodies have the task of bringing out accounting standards that will be useful in understanding the financial health of the company as well as the risks for the investing public. The challenges before such bodies are primarily to ensure independence in the process of standards setting, their validity and to develop and sustain a framework that includes the frequency of reporting that is meaningful for the public.

The independence of standard setting gains importance for the simple reason that the pressures and pulls of various parties may devise a standard that suit the management better than the minority shareholders. It may provide opportunities for opaqueness where transparency is possible. It is in this context that there is a move towards a more objectives oriented system and also to ensure that independent standard setters (such as the Financial Accounting Standards Board, USA) are instituted. An inbuilt challenge for the standard setters is to understand the actual needs of the investing public and whether the accounting standards established will meet those needs.

Cynthia Glassman, Commissioner of the SEC, USA has referred, in this context, to the progress in disclosing the nutritional information on food packages. If it is very technical and hard to interpret, it becomes meaningless except for a pharmacist, or a trained nutritionist than to the consumer which indeed was the case for some years. If it is too simplistic the information may not be complete or adequate for making reasonably good choices by the public.

In the case of accounting standards too, the concern should be as to how best the reporting does not become complex feed only to the research analysts but is simple enough for the ordinary investor to understand. The danger, if it is too technical is that we create opportunities for interpretation by specialists, if not mutual funds, and promotion of their own set of vested interests apart from increasing the transaction costs.

Independence of the accounting standards are not sufficient in themselves if they are not validated as achieving the objectives. Thus, the other challenge, for the standards setting bodies is to ensure that the accounting framework, principles, reporting and interpretations have a high degree of integrity in themselves and are valid, in presenting the true dimensions of the financial health and prospects of the company. Such a framework also includes frequency of reporting that truly achieves the objectives and does not lead to negative consequences.

At one time, shareholders were happy if the accounts of the publicly traded companies were audited and finalized and reported within the period allowed by the statute. With the advent of accounting software packages, computer support and intranets, it is obviously possible for most companies to finalize their accounts within a short period. For companies which have a set of long term oriented investors (bringing in “patient capital”) a half-yearly limited review would be sufficient. However, quarterly reporting has been accepted as a new norm of reporting in the US markets and eagerly followed by several others. With the result, we now have a situation where companies are having to prepare quarterly accounts and subject them progressively to a limited review by the auditors and report them to the public at large.

Life in companies suddenly has become quarterly cycled. Companies are constantly under pressure to show growths in top line and bottom line while controlling the costs. Where there are natural cycles in business due to seasonality or other factors, there is an implicit and artificial move to flatten this as much as possible. On top of this, the practice of giving “guidance” to the research analysts and the market puts even further pressure on both counts of being able to predict reasonably well and to ensure that the market expectation in terms of the rates of growth are maintained. If there is too much of variance, the quality of forecasting and planning will be open to question and also invokes, if the variations are beyond 20% of the limited review by the auditors, the requirement to report to the stock exchanges.

Thus companies are indirectly fed on the assumption that market comprises of short term oriented investors and that they must cater to their needs. The company may, in fact, support and develop such short-term orientation by pandering to such needs in the market place – even if the motive is not to indulge and profit by insider trading.

Caught in this vortex, managements may be subjected to conditions where there are great incentives to adopt creative accounting, or aggressive accounting, if not fraudulent reporting. As per one interpretation, aggressive accounting denotes forceful and intentional choice and application of accounting principles done in an effort to achieve desired results, typically higher current earnings, whether or not the practices followed are in accordance with GAAP; and creative accounting denotes steps used to manipulate the numbers in financial reports, including the aggressive choice and application of accounting principles, fraudulent financial reporting, and earnings management or income smoothing. Fraudulent financial reporting involves intentional misstatements or omissions of amounts or disclosures in financial statements done to deceive financial statement users, which are determined to be fraudulent by an administrative, civil, or criminal proceeding.

The consequences of these pressures are obvious. Instead of yearly application of deviant accounting practices which have been ubiquitous in some measure, the application now would be in quarterly cycles and probably mounting incrementally. Some believe that the overstatement of health which was probably around 10% may now have creeped to 20-25%. In the current environment, the disincentives for not being creative or aggressive are very high indeed as the market may punish the companies for not meeting the hyped up expectations relentlessly. This would be the case even if the overall earnings, seen as a residuary income or return on investment, by themselves may be relatively good. But then, in the new world of capital markets, it is no longer the residual income or return on investment that satisfies the investors especially if they enter at a high price. They apparently look to market value addition. This implies that companies keep working hard, like strip-tease artists, to keep the attention and attraction of the investors – so that they do not vote with their feet by exiting at low prices and accelerate the race to the bottom.

And at times, if there have been limits to a company’s ability to massage around income recognitions, write offs, etc. the company may resort to sweetening the bitter pills. Typically, such sweetening has been in the way of announcing an impending export order, a major contract, an innovative product launch, a prospect for new discovery and the like. But then, the market does not necessarily responded to these trite tactics consistently all the time. The media also is a moody intermediary. In such events, the company’s management will have to make extra effort to continue their engagement and attraction lest the reports are not merely of the blandness of the results but even the ploy. In this game, the managements appear to be the hapless victims of a heartless regime. At the same time, this very yo-yo regime helps people in control of the company make huge profits, often in collusion with the intermediaries, through insider information cleverly aligned with market influences.

This kind of an atmosphere of pressures for quarterly reporting, guidance notes, keeping the research analysts, media, and the small investors happy promotes the incentives for deviant accounting, reporting, and insider trading. Such companies suffer the syndrome of “playing tennis with the eyes on the scoreboard”. The managements will be consumed by the quarterly striptease than to actually perform well. Glaring more and more at the scorecard will only cramp the style. The result of the game would be poor even if one had somebody to move the numbers on the scoreboard surreptitiously. Such a game by the companies is not a sustainable one at all as failed ones abundantly show. The answer is doubtless better standards of supervision, honesty, integrity and ethics. A simpler first step could be to withdraw the incentives and pressures by reverting to the half-yearly reporting from the quarterly rain-dance.

 

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Corporate Social Responsibility: Evidence from Indian Initiatives
by
G Ramasubramanian, ACG

 

Introduction:

Corporate Social Responsibility [CSR] highlights the voluntary role of business in contributing to a better society and a cleaner environment beyond its financial and capital commitments.

In today’s fast changing business environment, CSR involves a commitment of company’s to contribute to the economic, environmental and social sustainability of communities through the on-going engagement of stakeholders, the active participation of communities impacted by company activities and the public reporting of company policies and performance in the economic, environmental and social arenas.

Corporate Social Responsibility (CSR) is the decision-making and implementation process that guides all company activities in the protection and promotion of international human rights, labor and environmental standards and compliance with legal requirements within its operations and in its relations to the societies and communities where it operates.

Current trends:

From the information available, it is heartening to know that social responsibility is inherent in organizations objective strategy, simply to aid the well being of society. However, without bottom line concerns, social responsibility cannot be implemented. In most cases, a company must make a profit before it can contribute to a society in dire need. Hence, when the business entity is profiting, social integrity can be regarded as pre-eminent concern.

Many Corporations in the advanced countries have made Social responsibility as part of their business strategy specifically for the following advantages it provides:

a.It enhances a Corporate reputation and their brand image

b. It increases activity in the shares (if the company is listed) thereby creating more market capitalization. Conversely, it can also be said that those companies, which do not place importance to CSR, stand to have a market risk.

c. The weight of Public Relations is tremendous. When a company performs philanthropy, people are impressed. This contributes to overall image; thus, sales of products and/or services can only increase

d. Perhaps there is absolutely no way any government can do enough. Hence, organizations need to contribute. However, in doing this, the very important issue of public relations is improved. In addition, the company gains enormous tax benefits

Given these fringe benefits, large companies in India are also joining the Social Responsibility bandwagon. To some companies, it has become a fashion to join the bandwagon of CSR.

STEPS NEEDED FOR ENGAGING IN CSR

The following five steps are necessary for any Company to engage in Social Responsibility.

a. Commitment: Initial commitment from the top management is essential. Directions and policies on CSR should flow top down to make the exercise successful.

b. Secondly, it is important to assess the external environment and relate it to the company’s business.

c. Thirdly, the internal structure has to be reviewed to engage in social responsibility, then create a strategy and put a plan of action into place.

d. Implementation of the Social Responsibility programs.

e. Lastly, it is important to measure the performance and report results to the top management

Indian Initiatives

Till recently, there was no data available of the study and analysis of the initiatives of companies in India in Social responsibility. It is in this context, the book Corporate Social Responsibility- Initiatives of Indian Companies brought out by ICSI-CCRT has done valuable pioneering research in this area in India. The research edition (Research Work done by Dr. Bindi Mehta, Director Research, ICSI-CCRT) is a useful addition to the library, which provides insights into the CSR initiatives of Companies in India. The timely book by Dr.Bindi Mehta for ICSI-CCRT will go as a valuable addition to CSR readings.

It will be pertinent to reproduce the first paragraph of the study, which puts the Indian initiative on CSR in the right perspective.

Quote, “ It is appropriate to mention here that despite rigorous, consistent and close follow up with the companies through courier, telephone, e-mail and at times through personal visits, the response to the questionnaire has not been encouraging at all. Out of 50 companies, only 19 companies have responded to the questionnaire…. None of the Computer software, hardware companies have responded to the questionnaire, with just one exception”

Findings of the study, in brief:

1. It is interesting to note from the analysis, Companies in India (with the exception of a few) barely spend as a percentage of their annual turnover on CSR activities and some of the loud mouths in Corporate Governance just talk but do nothing in CSR. The adage that Empty vessels make much noise seems to hold true here. Most of the companies were reluctant to give the exact percentage of profit/income that is being utilized towards Social Responsibility. Many companies are not geared to meet the requirements that are needed to make CSR program successful.

2. The book also provides another useful information that CSR is given prominence by PSU’s and PSU banks. However, since only two PSU’s responded to the query, the comparison between PSU’s and Private sector contribution towards Social Responsibility has become difficult.

3. Most popular areas of CSR interventions for companies in India are:

a. Education and training
b. Health Care
c. Environment
d. Welfare of under privileged sections
e. Rural Development
f.  Natural and other calamities
g. Any other such as promotion of art and culture, family planning, empowerment of women, sports promotion etc.,

4. Most MNC’s who responded to the study have mentioned that they would not like to share the information about expenditure incurred in social responsibility issues.

Some of the interesting findings are as below:

Sl. No. Area of CSR Interventions Number of Cos Percentage of Cos @
1. Education/training 24 80
2. Health Care 20 66
3. Environment 18 60
4. Religious/Spiritual Nil Nil
5. Welfare of under privileged sections 17 57
6. Rural Development 7 23
7. Natural & other calamities 14 46
8. Any other 12 40


Average expenditure on CSR

Classification of responses Average expenditure incurred in the last 3 years
  No. of cos. Percentage of cos.
As % of profits/turnover 9 30
Ad hoc 12 40
Information No.A. 9 30
Total 30 100

Process of decision making

  Number of cos. Percentage of cos.
     a. Only responding to requests 15 50
     b. Proactively deciding areas of interventions 22 73
     
  • Decisions making through committee
11 37
  • Autorizing CMD/CEO
9 30
  • Information N.A.
10 33

Implementation Strategies

Sl.No. Strategy Chosen Number of cos. % of cos.
1. Only monetary contributions 17 57
2. Through an in-house department 8 27
3. Collaborating with voluntary agencies/NGOs/Govt./Semi govt. organizations 22 73
4. Involving number of employees 4 13
5. A combination of the above 19 63

Review and Impact Assessment

Sl.No.
Yes
No
Information N.A.
   
No
%
No.
%
No.
%
1. Review of CSR
22
73
3
10
5
17
 
  • Quarterly/periodic
3
10
 
  • Mid-term
6
20
 
  • End of project/scheme
10
33
2. Impact of assessment on target groups
16
53
5
17
9
30
3. Information obtained at 1. & 2. above used for future decisions
15
50
6
20
9
30

Conclusion

Most Indian companies think Social Responsibility as a Charity area. This indicates that there is a need to integrate CSR with Business strategy. There is a need to graduate from thinking charity to assuming responsibility. CSR in its ultimate sense indicates the overall relationship of the corporation with all its stakeholders. Stakeholders include customers, owners/investors, government, suppliers and competitors. Elements of social responsibility include investment in community projects, employee relations, creation and maintenance of employment, environmental responsibility and financial performance.

To quote from the study again, “CSR activities are known to achieve best results where these activities have natural links with company’s business. Proactive intervention by selecting some areas and concentrating on them will go a long way”.


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© 2001 Academy of Corporate Governance